Gulfa Mineral Water and Processing Industries LLC

Sales Manager (Traditional Trade – TT)

DubaiFull-time
AED 15,000 - AED 17,000 monthly
About the Job
We are seeking a highly accomplished, strategic, and results-driven Sales Manager – Traditional Trade (TT) to lead and expand our TT business across the UAE. The ideal candidate must have extensive experience in FMCG sales, exceptional leadership capabilities, and a proven ability to drive sustainable business growth in the Traditional Trade channel.

Mandatory Requirements:
  • Minimum 10 years of proven UAE FMCG Traditional Trade (TT) sales experience, with at least 7 years in a managerial role.
  • Extensive knowledge of the UAE Traditional Trade market, including groceries, baqalas, wholesalers, distributors, and independent retail outlets.
  • Strong network with key wholesalers, distributors, and major TT customers across the UAE.
  • Proven track record of consistently achieving and exceeding sales, volume, and profitability targets.
  • Strong expertise in route-to-market strategy, sales planning, distribution expansion, and market penetration.
  • Demonstrated ability to build, lead, coach, and inspire high-performing sales teams.
  • Strong commercial acumen with expertise in pricing, trade promotions, negotiations, forecasting, budgeting, and P&L management.
  • Ability to identify market opportunities, analyze competitor activities, and implement effective growth strategies.
  • Excellent leadership, communication, negotiation, and decision-making skills.
  • Strong analytical skills with experience in sales reporting, KPI management, and business performance analysis.
  • Proficient in Microsoft Office and ERP/CRM systems.

Only candidates with a minimum of 10 years of UAE Traditional Trade (TT) FMCG experience, a strong market network, exceptional leadership skills, and a proven record of delivering outstanding business results will be considered. +971547024903