We are seeking an exceptional, highly accomplished, and performance-driven Retail Sales Manager to lead and accelerate our retail business across the UAE. This is a leadership position for a seasoned FMCG professional with a proven record of delivering outstanding sales growth, expanding market share, and managing high-performing retail sales teams.

Only candidates with extensive UAE retail market experience, exceptional leadership capabilities, and a strong network within the retail industry will be considered.

Mandatory Requirements:

Minimum 10 years of proven UAE FMCG Retail Sales experience, with at least 5 years in a Retail Sales Manager role.
Strong exposure to Modern Trade and General Trade Retail Channels across the UAE.
Extensive relationships with major retailers including Carrefour, Lulu, Union Coop, Nesto, Safari, Viva, Choithrams, Al Maya, West Zone, Spinneys, Grandiose, and other leading retail chains.
Proven history of consistently achieving and exceeding sales, distribution, market share, and profitability targets.
Strong expertise in Key Account Management, Category Management, Trade Marketing, Merchandising, and Retail Operations.
Demonstrated ability to build, lead, coach, and inspire large sales teams to achieve exceptional performance.
Strong commercial acumen with expertise in pricing strategy, promotional planning, budgeting, forecasting, negotiations, and P&L management.
Excellent understanding of retail execution, shelf visibility, planograms, promotional displays, product listings, and inventory management.
Ability to identify new business opportunities and successfully launch products into the retail market.
Strong analytical skills with the ability to interpret sales data, market trends, and competitor activities to drive strategic business decisions.
Excellent communication, presentation, negotiation, and stakeholder management skills.
Ability to perform under pressure in a fast-paced, highly competitive FMCG environment.
Proficiency in Microsoft Office, ERP systems, CRM platforms, and sales reporting tools.
Valid UAE Driving License is mandatory.

Key Responsibilities:

Lead the Retail Sales Division to achieve aggressive sales, revenue, distribution, and profitability objectives.
Develop and implement strategic retail sales plans to maximize market penetration and business growth.
Build and strengthen long-term partnerships with key retail chains and decision-makers across the UAE.
Negotiate annual trading agreements, promotional plans, product listings, and commercial terms with major retail customers.
Drive product visibility, merchandising excellence, and flawless in-store execution across all retail outlets.
Monitor competitor activities, pricing, consumer trends, and market dynamics to identify growth opportunities.
Recruit, mentor, develop, and manage a high-performing retail sales team while ensuring accountability for KPIs and business objectives.
Prepare sales forecasts, budgets, business reviews, and performance reports for senior management.
Ensure effective execution of company policies, sales strategies, and operational standards across all retail channels.

Only candidates with a minimum of 10 years of UAE FMCG Retail Sales experience, a strong retail market network, exceptional leadership skills, and a proven track record of delivering outstanding business results will be shortlisted. +971547024903.

Gulfa Mineral Water and Processing Industries LLC

Sales Manager (Retail)

About the Job