Supervise and lead the HORECA & Retail sales team to achieve monthly and annual sales targets.
Implement sales plans, territory coverage, customer targeting, and pricing strategies as directed by management.
Develop and maintain strong relationships with HORECA clients, retail outlets, key accounts, and distributors.
Identify new customers and business opportunities to increase sales, distribution, and product penetration.
Monitor daily sales performance, team productivity, customer coverage, and achievement against KPIs.
Analyze market trends, competitor activities, customer feedback, and sales reports to recommend improvement actions.
Ensure proper product availability, visibility, merchandising, promotions, and market execution across assigned accounts.
Coordinate with Operations, Logistics, and Customer Service teams to ensure timely order fulfillment and resolve customer issues.
Prepare and submit daily, weekly, and monthly sales reports, highlighting achievements, gaps, and corrective actions.
Requirements: Minimum 7 years of FMCG sales experience, preferably in HORECA and Retail channels, with proven experience supervising sales teams and achieving targets